Have you ever written a great blog post? Spent hours editing and researching it?
And then you publish it on your website, even get your first backlinks to the post – and then… nothing happens. Nobody clicks on it. Nobody finds it in Google. It’s like it never existed. Does this sound familiar?
What are long-tail keywords?
Long-tail keywords are more specific and have a higher likelihood of converting visitors into customers. Instead of “software development” you could use “software development company in Berlin”. It’s more likely that your potential customers are looking for something specific.
Include long-tail keywords on your website so Google can find them and display them in search results. The higher up your website appears in search results, the more visitors and leads you’ll get.
Advantages of using long-tail keywords for SEO
Long-tail keywords can bring you many benefits that will improve your SEO. Here are our top tips:
1. more targeted traffic leads to higher conversion rates.
Long-tail keywords are a great way to get targeted traffic. Targeted means finding people who are interested in what you have to offer. When you choose more specific keywords, you limit your competition. Also, conversion rates are higher because you attract people who already know what they want.
2. less competition makes it easier to rank high
There are millions of keywords and it’s simply impossible to rank well for all of them. But that doesn’t mean you can’t target specific keywords. Generally speaking, the longer a term is, the less contested it is. The fewer people searching for the search term, the less competition there is. So if you’re searching for a specific term, it’s easier to rank high on Google.
3. improved CTR (click through rate)
Long-tail keywords have higher click through rates (CTR), even if they have a lower search volume. And why is that?
It’s easier to understand if you put yourself in the user’s point of view. If a user types in “chocolate,” there are thousands of different results. But if a user types in “dark chocolate brownies with almonds,” he knows exactly what he’s looking for – and if your item is one of the few that shows up? You can bet he’ll click on it.
Short-tail keywords have a higher search volume, but long-tail keywords lead to more clicks. Your users will find what they’re looking for, and you’ll get more visitors.
4. perfect for new websites to get their first organic traffic
It’s hard to rank for short-tail keywords when you’re launching a new website. Especially if you’re competing with established websites.
You’ll be competing with the big players (e.g. Wikipedia) if you use short-tail keywords. Your content may be more engaging, but they will still outrank you by their domain authority. It’s better to focus on long-tail keywords.
Second, long-tail keywords help you find a niche. Instead of covering every single topic in your industry, focus on one or two relevant topics and become an expert in those areas. This will give you credibility in the eyes of the search engines.
5. improve the ranking of short-tail keywords.
It’s kind of a chicken-or-egg thing: if you want to rank for short-tail keywords like “SEO,” it can be difficult to get there without long-tail keywords. That’s because long-tail keywords are usually easier to rank for. Once you rank for a lot of long-tail keywords, you get the authority you need to rank for short-tail keywords as well. So if your goal is lots of traffic from search engines, you should start with the long-tail.
6. lower costs for Google Ads
The length of a Google Adword keyword matters when it comes to price. The longer your keyword is, the cheaper it will be.
It calculates the cost of the keyword based on the number of advertisers and their budgets bidding on it. Long-tail keywords have less competition, which means there are fewer bids and the keywords are cheaper.
How to find long-tail keywords
It’s not enough to find long-tail keywords. Your keyword must generate organic traffic for your website and be easy to rank for. Use SERPtimizer to get suggestions for long-tail keywords. It will show you the search volume and difficulty level for each keyword you enter. If you choose the right keywords, you will rank in the top results on Google and get organic traffic.
Choosing the optimal length of your keyword
Choosing the optimal length of a long-tail keyword is one of the most effective ways to improve your SEO. Keywords with three to five words are general enough to have high search volume and specific enough to have little competition. A higher rank in Google’s SERPs leads to more organic traffic.
The downside to a keyword with high search volume is that it’s also likely to be highly competitive. On the other hand, if your keyword has a low search volume, you’ll rank high but won’t get any traffic because no one will search for it.
To rank high and get lots of traffic, you need a keyword with high search volume, low competition, and enough search traffic. With a short tail keyword, we would not be able to rank this article on Google. The keyword “long tail keyword” has a keyword difficulty of 85, but if we keep searching, we find a long tail keyword with a lower keyword difficulty of 53, which we are now using. Focusing on the long-tail keyword also led us to go deeper into the benefits section, resulting in an even better article.
Take a little time and effort with your keyword research. It pays to find the right keywords because SEO isn’t just about getting more traffic. Instead, you need to continuously increase traffic to your website in order to increase brand awareness, build trust and engage your audience.