Apple plans to introduce more ads to the App Store soon. The changes will take effect from next week and will go into effect on Tuesday. We know that Sponsored Items will start appearing in two sections of the App Store and these are the ‘Today Tab’ and ‘You May Also Like’.
The App Store has been displaying ads for some time now. Apple announced some time ago that it plans to increase the visibility of sponsored elements on its own platform. This will also happen and it will happen in a few days, as the Cupertino giant informed the application developers.
Apple announces that ads will appear in two new places in the App Store in a few days. The first is the Today tab . The second area called You May like Also, which is located in the descriptions of individual applications or games available on the platform and is at the very bottom.
By advertising on the Today tab, your app can appear prominently on the first page of the App Store – making it one of the first pieces of content that users see when they start browsing the store. – we read in the statement from Apple
These changes will be rolled out in the App Store starting Tuesday, October 25. They are to be visible globally, but this does not apply to the Apple application store available on the Chinese market.