Report Discloses that Meta Considered a Peloton Partnership in 2021

The Federal Trade Commission (FTC) has filed a lawsuit against Facebook (Meta) to stop the firm from purchasing the virtual reality company Within Inc. (remember the VR game Supernatural).

Throughout the trial, the government disclosed that in 2021, Facebook and Peloton had discussed the possibility of forming a relationship to introduce rhythm gameplay into the fitness arena. 

According to Reuters, Meta had the option of using all of its massive resources and talents to develop its very own specialized virtual reality fitness software, and the publication claims that the company had intended to do so before it acquired Within. The initiative was given the codename “Operation Twinkie,” and it entailed bringing a rhythm app that the business had purchased in 2019 into the realm of fitness through the formation of a potential relationship with the digital fitness company, Peloton.

  • It should be pointed out that the article does not make it apparent how far along the proposed scheme had progressed at this point. Or if Peloton had already given their approval for it, or if it was simply something that Facebook was considering.
  • In addition, the rhythm game was purchased by Facebook in 2019 and was referred to above under the name Beat Saber.
  • It is unclear why Facebook decided to abandon its plan to collaborate with Peloton to integrate Beat Saber into Peloton.

Peloton did in fact develop and release their very own video game under the name Peloton Lanebreak. And Lanebreak was finally made available to the public in February 2022, after being revealed for the first time in the summer of 2021.

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