Peloton & Liverpool Football Club New Multi-Year Partnership

Peloton just revealed an exciting, long-term collaboration with Liverpool Football Club, a renowned soccer institution known worldwide. The big news was made official through a press release issued by Peloton.

Today, Peloton revealed an exciting multi-year collaboration with Liverpool Football Club (LFC). This partnership marks a first for LFC in the digital fitness realm and begins during the 2023-24 pre-season. It encompasses both the men’s and women’s teams, aiming to introduce countless fans, as well as fitness enthusiasts, to Peloton’s top-notch content, accessible anytime and anywhere, supporting people on their fitness journey.

Liverpool Football Club made their own announcement, sharing similar information. Additionally, both organizations posted a joint message on Instagram. This post features an exciting video that has also been shared on YouTube. In the video, you can see Liverpool Football Club staff engaging with Peloton’s content on their Bikes and Treads, as well as practicing strength and yoga exercises.

As part of this exciting partnership, Peloton members can look forward to exclusive content. Moreover, Peloton will be supplying Bikes, Treads, and accessories for Liverpool’s AXA Training Centre. Peloton’s press release contains even more exciting information:

Peloton and Liverpool Football Club (LFC) are joining forces to offer exclusive LFC content for Peloton Members and Liverpool fans on the Peloton platform. This collaboration includes special matchday experiences and more.

Furthermore, Peloton is making a significant presence felt at Liverpool’s top-notch facility, the AXA Training Centre. They’re also set up at LFC’s pre-season training camp in Germany this summer, providing Peloton Bikes, Treads, and accessories to support player training, team fitness, and overall wellbeing.

In the near future, Peloton will extend its presence to the LFC Women’s Facility at Melwood.

Ben Latty, the Commercial Director of Liverpool, expressed the significance of this fresh alliance for the soccer team:

We are thrilled to welcome Peloton into the Liverpool FC family. This partnership is truly unique, and we’re eager to nurture and enhance this meaningful connection to benefit both the LFC and Peloton communities.

Both LFC and Peloton understand the vital importance of communities. At LFC, our commitment to community care is at the core of our sustainability program, The Red Way. Similarly, Peloton has fostered a passionate community of nearly seven million members since its launch just over a decade ago.

What’s especially gratifying is that we’ve featured our dedicated behind-the-scenes staff in the video celebrating this incredible new partnership, putting them in the spotlight.

Together, we aim to provide Liverpool FC fans and Peloton Members with the finest exclusive LFC content and unforgettable, one-of-a-kind experiences.

In the past, Peloton had a two-year deal with the DFB Academy (German Football Academy), and they revealed it back in October 2020. During this time, there was a special collection put together by the DFB Academy experts. Additionally, they had exclusive classes with the DFB Academy team and instructor Nico Sarani. However, you won’t find any of this content on the Peloton platform anymore, probably because the partnership has run its course.

As soon as we have more details, we’ll let you in on the exciting Peloton/Liverpool Football Club content. If you want to dig deeper into Peloton’s fresh collaboration with Liverpool Football Club, you can check out the press releases from both Peloton and Liverpool Football Club.

Don’t forget to check our list of the Hottest Peloton Instructors this year; they will surely make you sweat 🙂

Also, check our list of the best Soccer Movies.

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