New Peloton App Tiers Officially Launch: Peloton App+ Costs $24/Month

Over the past few months, Peloton’s CEO, Barry McCarthy, has been talking a lot about launching new pricing options for the Peloton App. He mentioned it in interviews and earnings calls. We discussed his comments here and also talked about the rumored changes in the tiers.

Today is the big day – Peloton has officially introduced the new app tiers as part of their overall rebranding. They’ve even added a temporary tier called “Peloton Legacy” along with discounts for students, teachers, and military personnel.

Peloton wants us to know that these changes are all part of a bigger plan to reshape how they present themselves. They’ve realized that more than half of the workouts on their app aren’t related to cycling. Interestingly, strength training is the most popular class type.

Their latest financial data reveals that more than half of the workouts don’t involve cycling. This shift is about aligning with how their members use the app. Peloton offers 16 different fitness options, ranging from Yoga to Meditation to Strength training. To make their diverse content more accessible, they’re now offering the most extensive collection of free classes since they started in 2018.

Before today, there was only one app tier. They also had the All-Access tier for Bike, Row, or Tread owners, and the Guide membership for those with a Peloton Guide.

But now, things have changed. There are three app tiers available (in addition to All-Access and Guide). They are named Peloton App Free, Peloton App One, and Peloton App+. Each of these tiers comes with different prices and offers various classes. The Peloton App Free is free of cost, Peloton App One costs $12.99 per month, and Peloton App+ is priced at $24 per month.

In case you’re curious, Peloton has created a handy chart to show the key differences:

If you’re part of the Peloton Guide or Peloton All-Access crew, your app experience will match up with the top-tier Peloton App+, giving you full access to all the classes available, including the new rowing ones introduced today.

Peloton is all about these fresh app tiers, offering more choices to members and letting them customize their Peloton journey according to their preferences. This move also makes it easier for Peloton to introduce newcomers to the Peloton way via the new Peloton Free Tier. The official announcement breaks down the new tiers like this:

These new app tiers cater to both beginners and fitness enthusiasts, whether you’re into equipment-based workouts or prefer equipment-free routines. You can work out at home, outside, or at the gym, alone or with guidance. What’s more, the Peloton App is now bringing rowing content into the mix. Across all the app tiers, you’ll get top-notch guidance, the Just Work Out feature to track your progress, and a music library that’s a big deal in the fitness industry. These tiers are all about fitting your daily fitness needs, which can vary a lot from day to day.

Now, the big question that’s on everyone’s minds: what’s the deal for existing app members who had the old monthly subscription or those who just signed up for a full year? Hold tight, because your pricing won’t budge until December 5th, 2023. All current paying app members will be upgraded to App+ features starting today but will keep paying their current monthly rate until December (although folks signing up fresh from today onwards will pay the new pricing). Once December 5th hits, you’ll either switch to paying the new App+ price or switch down to App One or App Free. For those who locked in a year’s subscription, they’ll keep getting the App+ perks until their year runs out. After that, they’ll need to pay the new App+ price (or switch to App One). This setup gives existing Peloton members a few months to decide which app tier suits their usage habits.

Until then, you’ll see your membership level labeled as “Peloton App Legacy” or simply “Peloton Legacy.” The app will give you the heads up about when the shift to App+ pricing comes into play. And remember, Peloton App Legacy will do everything that App+ does until you make your choice about which plan to roll with – and you’ll keep enjoying all those features either way.

Hey there, if you’re already using the Peloton app, let’s break down what’s new and what’s changing.

For folks who’ve been on the app, moving to App+ is like getting a serious upgrade. You’ll have the same access level you’re used to, plus some exciting additions: rowing and row bootcamp classes, along with the cool Peloton Gym feature. And yes, Peloton Row classes are now live in the app.

Starting with the new tiers, let’s dive in. First off, we’ve got the Peloton App Free tier. It’s absolutely free to join and doesn’t ask for your credit card info – think of it as a sneak peek into the Peloton experience. Here’s the deal: you’ll have around 50 free classes to pick from, and they’ll rotate a few “featured” classes in and out.

Peloton App Free is all about enhancing your current workout routine or giving newcomers a taste of what we offer. With over 50 classes across 12 different workout styles, you can mix and match to match your changing fitness goals. And hey, it won’t cost you a dime.

The 12 workout styles you can choose from include Cycling, Running, Walking, Strength, Yoga, Meditation, Cardio, Stretching, Barre, Pilates, and Boxing. Keep in mind, though, that classes like tread bootcamps, bike bootcamps, rowing, and row bootcamps might not be available unless they’re among the featured classes.

Peloton suggests Peloton App Free if you’re new to fitness or just dipping your toes into the Peloton world.

Now, let’s chat about Peloton App One. This one’s a bit different. It’s $12.99 per month (or $129 for the year – that’s two months free) and is replacing the old app subscription cost.

With App One, you’ll get most classes – the ones that don’t need equipment like the Bike, Tread, or Row. Plus, every month, you can take three hardware-based classes. It’s ideal for those focused on strength, floor cardio, and recovery. Looking for flexible workouts that fit into your busy schedule? This is your pick.

App One gives you access to thousands of classes across 9 styles, including Strength, Meditation, Outdoor Walking, Yoga, and more, alongside the free tier classes. You’ll also have three hardware-based classes per month and access to Challenges, Programs, and Collections.

Got the hang of it so far? Awesome. Now, the new Peloton App+ is the real powerhouse. It’s priced at $24 per month ($240 per year, with 2 months free if you choose the yearly option).

App+ gives you unlimited access to all classes, except the scenic and Peloton Lanebreak ones which remain on hardware devices only. It covers all class types, even rowing. And yes, you’ll get that “latest speciality content” right away. If you’re a Peloton Guide or a Bike/Tread/Row owner, you’re automatically in.

App+ is designed for folks who want the ultimate access, whether you have your own indoor exercise gear or use the gym’s. It’s the whole package.

Speaking of pricing, the cost of App+ has nearly doubled from $12.99 to $24 per month. But if you go for the annual plan, it’s effectively $20 per month. That’s similar to the pricing from a while back in December 2019 when the app cost $19.49 per month.

All three app tiers will also include the new Peloton Gym feature – a structured strength workout without an instructor.

Lastly, for discounts, App One is where it’s at. Students, teachers, first responders, military personnel, and educators in the US can get discounted pricing. Unfortunately, App+ won’t have these discounts.

Phew, that’s the scoop on Peloton’s new app tiers. Whether you’re a newbie or a seasoned pro, there’s something for everyone.

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